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Books of Interest...
Recommended by CreativeRefuge.com
staff, contributors, or savvy site visitors.
Amazon.com sales generated from this Website
help support CreativeRefuge.com. But, of course, if you can buy
the books secondhand, all the better! Thank you.
| BUSINESS::GRAPHIC DESIGN | ETHICS
& ENVIRONMENT | CULTIVATING
CREATIVITY | ART HISTORY |
| NUTRITION::COOKBOOKS | UNDERSTANDING
THE SELF | WEB
DESIGN::INTERNET |
The Business of Graphic Design

Identity
Crisis: 100 Redesigns That Transformed Stale Identities into Successful Brands,
by Jeff Fisher.
Identity design (logos, letterhead, web sites, etc.) is one of the most popular
topics in design books, and Identity Crisis takes a fresh look at this common
subject by exploring the process of redesigning existing identities to help businesses
refine their images, communicate with customers, and find success. Readers will
get an inside look at the challenges of redesigning identities. They'll see the
creative and strategic thinking behind
fresh design work as well as have a powerful tool to show clients
what a difference a professional can make to their image.
[Jeff Fisher,
of LogoMotives,
is incredibly knowledgeable about all things graphic design. This new book is
sure to be a treasure trove for newbies and salty old veterans alike. Available
in July 2007 -- pre-order yours today; I did! -- Ed.]
The
Business Side of Creativity: The Complete Guide for Running a Graphic Design
or Communications Business,
by Cameron S. Foote, Mark Bellerose (Illustrator).
The most comprehensive business companion available for those
just starting out or expanding operations in the design field. This updated edition
of an industry
standard furnishes all freelance graphic designers, art directors, illustrators,
copywriters, and design-shop principals with the tools needed to move ahead in
the design business. From getting launched to running a multiperson shop to retiring
comfortably, this book covers it all and includes sample business forms. ISBN
039373093X
Graphic
Artists Guild Handbook: Pricing and Ethical Guidelines, 10th
Ed., by Graphics Artists Guild. First published in 1973, the
Graphic Artists Guild Handbook has become the essential source for fair prices
and practice. Assembled by the
national
organization for
graphic artists, this 10th edition contains the latest information on business,
pricing and ethical standards for nearly every discipline in the visual communications
industry, from advertising to publishing to corporate markets. ISBN 0932102115
AIGA
Professional Practices in Graphic Design, by Tad Crawford (Editor),
AIGA.
ISBN 1880559897
Business Ethics and the Environment
The
Art of the Commonplace, by Wendell Berry. Writer and farmer Berry has long
been an inspiration to the contemporary agrarian movement and a guiding light
to people who care deeply about the health of their land and their communities.
In his numerous books of essays, he has thoughtfully and articulately shown how
the current consumer-based, profit-driven industrial society not only destroys
our natural world but also increasingly harms our social and personal well-being.This
compilation of
21 beautifully crafted essays are replete with social criticism, righteous anger,
moral guidance, and lyrical wording.
Above all, they contain a reverence for the beauty and complexity of our natural
world and a call to be good stewards of the earth and our limited resources.
Berry states that we do not need to rely on constant technological progress to
improve our future: "If we take care of the world of the present, the future
will have received full justice from us." -- Ilse Heidmann
(Review © 2002 Cahners Business Information, Inc).
Highly recommended. ISBN
1593760078
Mindfulness
in the Marketplace: Compassionate Responses to Consumerism, by Allan Hunt
Badiner (Editor). Book Description: How to live a truly thoughtful
existence.
This
collection of essays inspires hope, not through platitudes but through intelligent,
challenging dialogue about our economy and how we might choose to steer it.
Discussions include how consumers
and business leaders might be swayed and educated "to reorient themselves
into
active,
mindful,
and
responsible citizens, to see the dynamic connection between their purchases
and their values, and to mindfully offer gratitude for their sustenance." Given
our
current market-driven ecological crisis, this is an especially important book.
Highly
recommended. ISBN
1888375248
Natural
Capitalism: Creating the Next Industrial Revolution, by Paul Hawken (author),
Amory Lovins,and L. Hunter Lovins. In Natural Capitalism, three
top strategists show
how
leading-edge
companies are practicing "a new type of industrialism" that is more
efficient and profitable while saving the environment and creating jobs. Paul
Hawken and Amory and Hunter Lovins write that in the next century, cars will
get 200 miles per gallon without compromising safety and power, manufacturers
will relentlessly recycle their products, and the world's standard of living
will jump without further damaging natural resources. "Is this the vision
of a utopia? In fact, the changes described here could come about in the decades
to come as the result of economic and technological trends already in place," the
authors write. They call their approach natural capitalism because it's based
on the principle that business can be good for the environment. If natural capitalism
continues to blossom, so much money and resources will be saved that societies
will be able to focus on
issues such as housing, contend Hawken, author of a book and PBS series called Growing a Business, and the Lovinses, who cofounded and directed the
Rocky Mountain Institute, an environmental think tank. The book is a fascinating
and provocative
read for public-policy makers, as well as environmentalists and capitalists alike.
-- Dan Ring. ISBN 0316353000
Cultivating Creativity
No
More Secondhand Art: Awakening the Artist Within,
by Peter London.
This books is about using art as an instrument of personal transformation, enabling
us to move from an inherited to a chosen state of being. Inside
every person, London believes, there is an original, creative self that has been
covered over by secondhand ideas, borrowed
beliefs, and conditioned behavior. By freeing the capacity for visual expression
we
can awaken and release the full powers of that original self. This book challenges
creatives to discard what they know (their default solutions, brush strokes,
colors)
and
tap their rich inner resources to create
truly original work. Highly recommended. Read an
excerpt. ISBN 0877734828
The
Artist's Way: A Spiritual
Path to Higher Creativity, by Julia Cameron.
With the basic principle that creative expression is the
natural direction of life, Julia Cameron and Mark Bryan lead you through a
comprehensive
twelve-week program to recover your creativity from a variety of blocks, including
limiting beliefs, fear, self-sabotage, jealousy, guilt, addictions, and other
inhibiting forces, replacing them with artistic confidence and productivity.This
book links creativity to spirituality by showing how to connect with the creative
energies of the universe, and has, in the four years since its publication,
spawned a remarkable number of support groups for artists dedicated to practicing
the exercises it contains. ISBN 1585421464
History (Art)
Color: A Natural History of the Palette by Victoria Finlay.
Defining color is a simple matter—visible light of a
particular wavelength. Or is it? It turns out that the pigments and dyes responsible
for
hues have many remarkable characteristics, most of which we rarely ponder. Journalist
Finlay's first book is a blend of travelogue and historical exploration about
the myriad ways color takes on meaning for us, whether as a matter of aesthetics,
economics, war or culture. The book has no overarching theme—it's all byways,
an approach that works. Insofar as there is a thesis, it is that visual expression
falls just behind procreation and the search for food and shelter as a fundamental
human activity; countless peoples, Finlay reports, rank color and art among their
primary concerns. During her journey, both literal and literary, Finlay learns
of many little-known tribes and historical curiosities: too-trusting Puritans
purchasing cheaply dyed black clothes destined to turn orange in a matter of
weeks; the rise and heartbreaking fall of the art of the Pintupi tribe in barren
central Australia during the 1970s; and the once-supreme economic clout of indigo
from Bengal-to take just three examples among dozens. To delve into this book
is to see the experimental, scientific side of the old masters and the artistic
qualities of inventors and explorers. This is not a scientific work—those interested
in rods and cones should look elsewhere. Thanks to Finlay's impeccable reportorial
skills and a remarkable degree of engagement, this is an utterly unique and fascinating
read. Illus., maps. (Review © 2002 Reed Business Information, Inc.) ISBN
0345444302
Nutrition :: Cookbooks
Nourishing
Traditions: The Cookbook that Challenges Politically Correct Nutrition and the
Diet Dictocrats, by Sally Fallon and Mary Enig. A full-spectrum nutritional
cookbook with a startling message — animal fats and cholesterol are vital
factors in the human diet, necessary for reproduction and normal growth, proper
function
of the brain and nervous system, protection from disease and optimum energy levels.
Includes information on how to prepare grains, health benefits of bone broths
and enzyme-rich lacto-fermented foods. Recommended by holistic nutritionist,
Cynthia Cechota — CreativeRefuge.com's Nutrition columnist.
Understanding the Self
The
Highly Sensitive Person: How to Thrive When the World
Overwhelms You , by Elaine N. Aron. Are you a highly
sensitive person? Do you have a keen imagination and vivid dreams? Is time
alone each day as essential
to you
as food and water? Are you "too
shy" or "too sensitive" according to others? Do
noise and confusion quickly overwhelm you? If your answers are
yes, you may be a Highly Sensitive Person (HSP). Most of us feel
overstimulated every once in a while, but for the Highly Sensitive
Person, it's
a way of life. In this groundbreaking
book, Dr. Elaine Aron, a psychotherapist, workshop leader and
highly sensitive person herself, shows you how to identify this
trait
in yourself and make the most of it in everyday situations. Drawing
on her many years of research and hundreds of interviews, she
shows how you can better understand yourself and your trait to
create
a fuller, richer life. ISBN 0553062182
Web Design :: Internet
Guide
to the Internet,
by Nigel Holmes
The smallest ever Guide To The Internet (for busy people).
Based on lectures given to Fortune 500 CEOs, this guide provides
an easy
to understand overview to the workings of the internet and related
technologies. A small booklet written and illustrated by Nigel
Holmes. Now in its 6th edition. Highly recommended (we love this
business-card sized book!) and it's only $6.00.
Dreamweaver MX 2004 Bible,
by Joseph W. Lowery.
Packed with hands-on instruction and step by step tutorials, the
Dreamweaver MX 2004 Bible is everything you need to harness the
power of this amazing web development tool. Starting with the basics,
expert author and well-known Dreamweaver guru Joe Lowery guides
you through the ins and outs of Dreamweaver MX 2004 and will have
you building your very own dynamic, data-driven sites in no time.
ISBN 0764543504
Looking for more book recommendations?
Talent Develop
Resources offers perspectives on developing multiple talents
and exceptional ability — and provides information and inspiration
to enhance creative expression. The site also lists a plethora
of thoughtful books targeted at creatives.
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